A look inside the Levi’s 501 day celebration
This weekend we had the great pleasure of joining Levi’s in their celebration of the Original 501 Blue Jean and those who make it their own.#MakeItRed #501 #LiveInLevis
The Levi’s 501 day celebration in Maboneng was a legendary event, displaying the evolution of the 501 jean from the vintage collections to the iconic style we know and love today. It was amazing to see how much this jean has evolved from 1890, yet kept the classic look and culture behind it.
The Levi’s Tailor Shop specialists customized Levi’s items with funky badges and metal clips, which of course was enough to get anyone excited! They inspires you to be original and creative with your style, one can’t argue, Levi’s truly is for everyone, no matter what your scene is. You can wear it up, dress it down, and make it your own.
We saw the likes of Snoop Dog and other icons in their Levi’s 501 documentary sharing their story of how Levi’s has influenced their style over the years. As a reputation for being a rebel, Levi’s was no doubt a source of inspiration for musicians from all genres.Come on, nothing says rock ’n’ roll like a well-loved pair of blue jeans. Stars who made some of the best rock music from the 20th century clearly agree. From the Beach Boys to the Rolling Stones to indie bands like Pavement.
Rocking the jeans and the house.
Levi’s iconic 501 jean started in 1890 and has been in production ever since. Altered throughout the years to better perform for the worker of the time, the 501 jean has seen changes in fabric, fit, logo and hardware.
The Levi’s vintage clothing 501 XX jean as a whole is a straight leg fit with a higher rise and a button fly, all of the fabric is 100% unsanforized cotton (shrink-to-fit).
The 501® Jean has been a blank canvas for self-expression. True to the original, it features the time-tested straight fit and Levi’s signature button fly with branded Levi’s® shanks.
Levi’s®Shrink-to-Fit™ Jeans, specifically in the 501© Original Shrink-to-Fit™, are designed for the wearer can achieve a custom fit by one of three methods. Method 1: Wear in the bathtub and keep them on while they dry. Buy denim true to size in the waist and two sizes up in the length so they shrink for a custom fit.
What is Shrink-to-Fit™ Denim?
Waist overalls, the first name for blue jeans, were originally made of unwashed denim taken straight off the loom. The denim would shrink when washed, leading to the name Shrink-to-Fit™. Typically, Shrink-to-Fit™ garments are made of raw, unsanforized denim, meaning that no shrinking was applied during the production process.
What causes denim to shrink?
To understand Shrink-to-Fit™ denim, it’s important to understand the sanforization process (i.e. “sanforized” vs. “unsanforized” denim). Sanforized denim has been pre-shrunk and is designed to shrink no more than 5% after washing. Unsanforized denim has not been shrunk during the production process, which means the first wash and dry will adjust the fit and size of the garment.
Shrink-to-Fit™ denim is unsanforized, meaning the wearer has the liberty to wear as-is or shrink for a custom fit.
How to shrink denim?
Method 1: Wear in the bathtub and keep them on while they dry. Buy denim true to size in the waist and two sizes up in the length so they shrink for a custom fit. This process was widely popularized up until the 1960s.
Method 2: Line dry them. Buy two sizes larger in the waist and the length. Machine wash in warm water and line dry for a classic, rigid feel.
Method 3: Don’t wash them. For denim purists who prefer an unwashed feel, purchase true-to-size in waist and in length. Hang them outside in the sun to keep them fresh.
The 501® Jean: Stories of an Original Full Documentary gives us a deeper insight into the history of this iconic jean and those who have influenced the movement in what we know today as original style. View our full Levi’s collections here.
EPISODE 1: WORK
We trace the 501® Jean’s roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today.
EPISODE 2: STYLE
For the first time Levi’s® are worn for their look, rather than function. Hollywood stars adopt it for decades and the 501® Jean becomes a style icon: continuing to inspire contemporary designers and style leaders.
EPISODE 3: REBELLION
The 501® Jean is a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.
FEATURING INTERVIEWS WITH:
Henry Rollins, John Baldessari, Erin Wasson, Gary Burden, Andy Spade, Mark McNairy, Eddie Huang, Steven Alan, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Scott Schuman, Lee Ranaldo, Darren Romanelli, Greg Chapman, Hal Fischer, Rachel Wang, and MANY, MANY MORE.
ORIGINAL MUSIC SCORE:
Ernest Greene (Washed Out) and Squeaky E Clean Productions.