Created in 1873, Levi’s® jeans are the original, authentic jeans.
They are the most widely recognized and often imitated clothing products in the history of apparel. Over successive generations, Levi’s® jeans have captured the attention, imagination and loyalty of diverse individuals.
As the inventor of the category, the Levi’s® brand continues to define jeans-wear with the widest range of products available, from quintessential classics such as the famous Levi’s® 501® Original jean, to favourite fits and styles in the Red Tab™ and premium collections.
Following the peaceful democratic elections in 1994, Levi Strauss & Co. was one of the first global companies to re-enter the South African market. Committed to empowerment and upliftment, 80% of its first staff intake were previously unemployed or had no prior industry experience.