CARING FOR DENIM
It’s best to wash denim as little as possible, not only to prevent shrinking & fading, but to conserve water, which lessens negative impact on the environment. When they are ready for a freshening up, turn jeans inside-out & wash separately in cold water and line dry, if possible.
It may seem like a good idea to have embellished or coated denim professionally dry-cleaned, but this can actually damage fragile details like embroidery & over time, wear away waxy finishes. Instead, soak your specialty denim in cold water for up to 10 minutes without detergent, then lay flat until dry.
GIVE UP ON GIMMICKS
Some denim enthusiasts swear that washing dark jeans with a cupful of coffee with keep their color truer, longer. Allow us to instate a no-joe policy! The truth is that even the inkiest of denim garments are subject to fading if machine-washed & dried. Instead, hand-wash them, inside-out in a tubful of cool water. Soak for up to 30 minutes with mild detergent, gently swirl to loosen any set-in sediment & line dry.
AVOID COLOR BLUNDERS
To revitalize the color of an old pair of jeans, we’ve heard you should wash them with a brand new pair to encourage dye transfer. Bad idea? Well, it depends. There is no harm in two very dark jeans going in for a soak together, but there’s no telling what sort of tint you’ll wind up with when dealing with lighter & more vibrant colors. Good rule of thumb: if the method seems dubious, leave your denim out of it.