Superga® is the iconic brand for sports and leisure footwear who first in Italy used natural rubber volcanization technology for the production of shoes, boots and sneakers. During the celbrations for the 150th anniversary of the re-unification of Italy, Superga® was acknowledged as "one of the 50 objects that made Italy", thus confirming its status as the "People's shoes of Italy": a global, classic, cross-section, casual, fashionable and colourful brand.