Created in 1873, Levi’s® jeans are the original, authentic jeans. They are the most widely recognised and often imitated clothing products in the history of apparel. Over successive generations, Levi’s® jeans have captured the attention, imagination and loyalty of diverse individuals. In 1873, workers who’d flocked to the American West in search of fortune needed pants that could work and endure, so Levi Strauss and Jacob Davis combined quality denim and rivet reinforcements, creating the first pair of blue jeans: the Levi’s® 501® Original.
As the inventor of the category, the Levi’s® brand continues to define jeanswear with the widest range of products available, from quintessential classics such as the famous Levi’s® 501® Original jean, to favourite fits and styles in the Red Tab™ and premium collections.
Following the peaceful democratic elections in 1994, Levi Strauss & Co. was one of the first global companies to re-enter the South African market. Committed to empowerment and upliftment, 80% of its first staff intake were previously unemployed or had no prior industry experience. The company now employs over 400 people with offices in Cape Town, Johannesburg and Durban. Many Levi’s® jeans sold in South Africa are manufactured in Levi’s® production facility in Epping. LEVIS 522 VINTAGE POINT DENIM
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