The Superstar was originally a basketball shoe manufactured by adidas in 1969. The Superstar shoe was originally released as a low-top version of the Pro Model basketball shoe but has achieved such popularity, it has been re-imagined time and time again and used on further product types. Nicknamed the “shelltoe”, “shell shoes”, and “shell tops” for their rubber shell toe piece, this iconic silhouette is regarded as one of the major influences in the rise of the modern day “sneaker culture”.
By the 1980’s these trainers were highly fashionable and hip-Hop band Run D.M.C. made them their signature fashion choice on stage, wearing them without laces and with the tongues pushed out. It became so noticeable that they even wrote a song about it in response to an anti-sneaker rap song by Jerrald Deas called “Felon Sneakers”, the trio released the song entitled “My adidas” in 1986 on the back of great publicity.
Since then, it was the start of one of the most successful yet unexpected collaborations in fashion. This was the first time a sports brand had used music to market their product.
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