The message brands are trying to send you.
Many people feel that buying specific fashion brands makes them part of a unique ”community”, and they are right!
Brands are so much more then just the look and the price tag, it’s the culture, the music, the personality, the quality and the people who make them what they are. What we wear, ultimately resonates to the world that THIS IS WHO I AM, THIS IS HOW I FEEL, and most importantly, THIS IS WHAT I BELIEVE!
If you look at the adidas brand, they scream individuality and originality. They encourage people to push themselves, to push their boundaries. Their message is strong, be who you are, be the best you can be and never give up! People who love adidas originals and performance are achievers! Many musicians, athletes and trend setters are drawn to their classic styles and designs.
VANS, loved by skaters, surfers, bmx riders and the daring kind, their message is to live your life to the fullest! Have fun!! Be yourself, try new things and enjoy the small things in life! Someone who doesn’t take themselves too seriously! Their brand promotes history and music culture, with their old skool design you can see why they will never go out of style!
Converse All Star, one of the biggest brands loved by many musicians!! Why? Because Converse is just cool, you get a warm feeling when you put your Converse kicks on for a great night out! They are not afraid to get dirty, to run around town and amazingly enough, the more they have been worn them in the more character they have! Kurt Cobain was an epic representation of why somethings are just cool 🙂
Then there is Levi’s, one of the most epic denim brands in the world!! They have mastered the art of creating stylish designs with perfect stitching techniques and quality that can last a lifetime! Levi’s is one of the brands that can push the boundary between casual and formal, their legendary reputation has put them at the top of the must have wardrobe items. Levi’s promotes the concept of freedom, being in the moment and friendships.
Ellesse Heritage, now this brand is truly unique. Born from the Umbrian capital city of Perugia in 1959 from the mind of tailor Leonardo Servadio, ellesse derived its name from his initials L & S. The collection didn’t hit it big until the 70’s & 80’s after being heavily involved in the tennis scene, ellesse then paved its own way into fashion with sports & fashion collaborations before being adopted by football culture. A peak of a modern day 80’s resurgence, ellesse has made a comeback with a collaborative collection from their 80’s range of Casual wear. Working on collaborations, sharing stories with a like-minded community and moving forward to design casual-inspired clothing. Their simplistic designs have hit the fashion culture trend in South Africa big time!! Local artists and fashionistas have been drawn to their classic style. Ellesse Heritage promotes being young, be bold, be stylish and be glamorous.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Their brand has some of the hottest designs, they regularly collaborate with artists to customize their designs and make them unique. PUMA promotes self discipline, their style is edgy and so is the person who wears this brand.
So let’s have a quick look at some local brands, South Africa has some of the best designers!
We love clothing and footwear that is stylish, however most South Africans want quality, quality and more quality. We want to get what we pay for.
Skipper Bar has collaborated with some epic South African fashion brands like KGB. KGB denims are some of the best quality denims that you can get for a really affordable price. They keep things slick and sophisticated, these denims are a must have for you wardrobe as they look much more expensive then what they are due to the quality in material. stitching and design.
Other brands available at Skipper Bar is P Crouch & Co, London Republic, Nike Sportswear, Nikos, Plush Shoe Care, Polo, Reebok, Superga and more!!