AS VANS CELEBRATES ITS GOLDEN ANNIVERSARY, TAKE A LOOK BACK AT 50 YEARS OF “OFF THE WALL” ® MOMENTS.
IOURI ‘IPOD’ PODLADTCHIKOV WINS GOLD AT THE SOCHI OLYMPIC GAMES WEARING VANS SNOWBOARD BOOTS DETHRONING PREVIOUS GOLD MEDALIST SHAUN WHITE.
Vans launches it’s Living Off The Wall brand campaign. The campaign features documentarians from around the globe using words, images and motion pictures to embody the roots of originality defining Vans as Off The Wall.
In March, Vans opens a 42,000 square foot skatepark in Huntington Beach California. 1,000 people attend opening day skateboarding elite Geoff Rowley, Johnny Layton, Kyle Walker and Christian Hosoi.
Vans teams up with the Beatles franchise to create the Spring 2014 The Beatles Yellow Submarine by Vans collection inspired by the iconic artwork from The Yellow Submarine album and film.
In March, Vans takes the SXSW festival further with a five-day music activation at the House of Vans at the Mohawk stage and the creation of the Vans Village hosting daily open mic sessions for aspiring local musicians, a competitive BMX ramp and pop-up shop with a full Vans retail experience. Vans also releases four band reissues in celebration of the music festival.
In May, Vans celebrates the 10th annual Vans Pool Party, and introduced a Legends division for the first time. Legend winners are Chris Miller, Jeff Grosso, and Christian Hosoi. Master winners are Bruno Passos, Brian Patch, and Darren Navarette.
Legendary Skateboarder Geoff Rowley joins the brand’s impressive apparel program. Geoff Rowley-one hundred percent Skateboarder, now one hundred percent Vans
THE VANS WARPED TOUR CELEBRATES 20 YEARS OF MUSIC AND KICKS OFF THE SEASON WITH A LIVE WEBCAST OF OPENING DAY.
In the fourth year, 2,000 schools participate in the Vans Custom Culture high school art competition. Vans has put more than $375,000 back into high school art programs nationwide to date. Vans Custom Culture Brazil enters its second year with 147 schools participating in the art competition.
In July, Get-N Classic Vol. 3 is released featuring the Vans Surf Team, including legends Nathan Fletcher and Joel Tudor, Dane Reynolds, the Gudauskas brothers, Dylan Graves, Ivan and Nathan Florence, Leila Hurst, and more!
Vans, in partnership with Berklee College of Music, the world’s leading college of contemporary music, proudly announce that Miette Hope-Goldman, 17-year-old singer-songwriter, has been named the first recipient of the Vans Berklee Off The Wall Scholarship – a four-year award covering tuition, room and board.
In August, House of Vans London, a 3,000sqm art, music and skate space under Waterloo station opens in London’s creative playground. Representing the eclectic diversity of London and the cultures that have embraced Vans from its humble beginnings, through five decades, House of Vans opens with a showcase of creativity and a commitment to nurturing its next generation.
Steve Van Doren along with legends Tony Alva and Christian Hosoi, traveled to Boston in October to break ground on the long-awaited Lynch Family Skateparkthat will open in Boston in 2015. For more than a decade, the Charles River Conservancy has battled to provide a safe environment and free park for local skateboarders and BMX riders.
Vans unveils a new retail experience in the high fashion district of Apgujeong in Seoul, Korea. Spreading across two floors and covering 330-square-meters in the heart of Rodeo Street, the new the Apgujeong store pays homage to Vans’ long standing heritage and is designed as an immersive brand experience. On December 12, the local community celebrated the store opening with a live performance by Vans skateboarding legend Tony Alva.
VANS, IS CHOSEN AS “BRAND OF THE YEAR” BY FOOTWEAR NEWS DURING THE TRADE PUBLICATION’S ANNUAL ACHIEVEMENT AWARDS IN DECEMBER 2014. CAROL LIM AND HUMBERTO LEON OF OPENING CEREMONY AND CREATIVE DIRECTORS BEHIND KENZO, PRESENT THE AWARD TO VANS PRESIDENT KEVIN BAILEY.
In May 2015, Vans makes skateboarding history with the highly anticipated launch of PROPELLER: A Vans Skateboarding Video, Vans’ first-ever skateboarding film. This momentous occasion saw valuable international exposure for the Vans Pro Skate Team and even more global recognition for Vans’ storied legacy in skateboarding. PROPELLER becomes one of the fastest-selling skate films to ever hit iTunes.
In the summer of 2015, Vans releases the Disney and Vans ‘Young at Heart’ and the Vault by Vans x Takashi Murakami collections. These collaborations become instant fan favorites selling out across the globe.
VANS DEBUTS GEOFF ROWLEY’SFIRST SIGNATURE APPAREL COLLECTION WITH THE LAUNCH OF THE NEW ROWLEY SOLOS IN PRO SKATE.
The Vans Online Integration Team received the “2015 VF Pinnacle Award”. The prestigious honor is granted annually to one team in VF globally that has advanced the company’s strategy imperatives through collaboration and excelling with a One VF approach.
2015 marks the 10th anniversary of the Vans Syndicate collection, Vans Pro Skate’s celebration of the diverse heritage of ideas, attitudes and influences that make up skateboarding’s unique culture. Vans pays tribute to this milestone by returning to several original Syndicate collaborators to represent a decade of iconoclastic style and heritage.