Pierre Cardin has named legendary South African television presenter, actor, fashion designer, speaker, model, creative consultant, voice over artist, philanthropist and business entrepreneur Maps Maponyane as a brand ambassador for their SS2019 campaign. Pierre Cardin’s new campaign designed to inspire the fashion South African market and attract a younger market to a brand that has a legacy of over 60 years comes to life with fashion mogul Maps Maponyane. Pierre Cardin’s “The Legacy Lives On” campaign will launch mid-September. The new multimedia campaign will be brought to life through a series of activations in retailers, social media, OOH advertising and some digital aspects to amplify the campaign.
Maps Maponyane “I grew up looking up to my grandfather’s style, he was the slickest man I knew. He had that effortless Sophia Town dapper-cool that he oozed, never needing a Sunday to be clothed in his best. I use to always look forward to the day I could be big enough to wear his clothes, and could emulate his ease of township sophistication and flare. Many of my favourite clothes and shoes of his (the most special) were Pierre Cardin, and when he stopped wearing them, I would modify them in the way I liked and make them a part of my style.?? I did the same with my dad, who inherited my grandfather’s taste, but with my brother and I around something always went missing, and if it was any of his Pierre Cardin, he knew it was one of us… For a while I’ve wondered what ever happened to the brand of the people that made high fashion accessible and still represented great taste and quality. I’m proud to have gone full circle, and officially be the ambassador of @pierrecardinza and help this legacy live on.
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